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Sasin appoints Dr Ian Fenwick as new Director_3
attached file : AAPBS e-Newsletter_Sasin_June.docx

Sasin appoints Dr Ian Fenwick as new Director


Bangkok - 5 June 2019: Professor Ian Fenwick has been named Director of Sasin School of Management (Chulalongkorn University). Professor Fenwick succeeds Mr. Paron Israsena Na Ayudhya, whose two-year term ended on 31 May 2019.


Professor Fenwick is the fourth Director in Sasin’s history, following Founder and Director Toemsakdi Krishnamra (1982-2014), Professor Dipak C. Jain (2014-2017), and Mr. Paron Israsena Na Ayudhya (2017-2019).


Professor Fenwick first came to Thailand as a visiting professor from the Schulich School of Business, York University (Toronto, Canada) in 1988 to work with various universities in the Kingdom developing courses in entrepreneurship.


In 1992, he began teaching marketing strategy as a visiting professor at Sasin and became a full-time professor in 2001, teaching the core (required) marketing management courses and marketing strategy courses. He has also held a number of administrative roles at Sasin, and since 2017, he has served as Sasin’s Interim Deputy Director, External.

In 2008, Professor Fenwick co-authored Digimarketing: The Essential Guide to New Media & Digital Marketing, with Kent Wertime (now co-CEO of Ogilvy Asia). Published by Wiley & Sons and translated into editions in Japan, PRC, Russia, Taiwan, Thailand, and Vietnam, it was one of the pioneering books about the sea change that marketing was undergoing and made Professor Fenwick a much sought-after visiting professor at business schools around the world.


“I've always thought of Sasin as a sleeping dragon: tremendous global potential, but mostly dormant for the time-being,” Professor Fenwick said. “It's worth remembering that the founders of Sasin had tremendous vision and creativity. I'm told that Sasin was the first international program of the Kellogg School of Management and seems to have been the first program in the world built initially on 100% visiting faculty. Kellogg found the model so appealing that they cloned the Sasin EMBA program in Canada, Germany, Hong Kong and Israel.”


“I think it is my task to reawaken the dragon that is Sasin, re-focus it around Sustainability through Entrepreneurial Mindset, and recapture the far-sighted creativity of our founders,” he said. “It is truly an honor to be able to stand on the shoulders of the giants who created Sasin and extend their vision into the 21st century.”


Professor Fenwick is also Professor Emeritus & Senior Scholar at Schulich School of Business, York University (Toronto, Canada). He received a BA (Honors First Class) in economics & sociology from Durham University (UK), and earned his Ph.D. at the University of London.



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For media inquiries, please contact:


Sasin School of Management

Vararat Vongprateep, Assistant Chief of Marketing Communications

E-mail:  02-218- 3853-4, M: 081-832-2020

Praewthip Danwarawijitr, Marketing Communications Manager

E-mail: 02-218- 3853-4, M: 081-808-5910 


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