THE ROLE OF BUSINESS ANALYTICS IN SUPPORTING INDUSTRIES 4.0 Universitas Prasetiya Mulya Launching its Master of Management Program in Applied Business Analytics
The role of Artificial Intelligence (AI) and the Internet of Things (IoT) is growing rapidly in today's business world. The changes they cause are affecting the ways companies use and translate data, comprehend markets, augment customer experience, manage human capital, and automate operations. Consequently, AI and IoT bring out dynamics that encourage companies to have sharp insights from available data. Therefore, business professionals need to possess extra capabilities beyond those needed for managing conventional businesses.
Among the skills that professionals need to have are the ability to manage big data and the acumen to translate them into meaningful information that helps to strengthen business processes and achieve competitive advantages. Analytical knowledge and skills become imperative in encouraging continuous improvement of company performance and in generating new ideas that can be realized into concrete actions.
As an educational institution that continuously balances the role of the academic world and the demands of industries, Universitas Prasetiya Mulya presents its Master of Management Program in Applied Business Analytics (MMABA) in October 2020.
MMABA is an MM program with a distinct approach dedicated to future business consultants or professionals in business analytics. The skills acquired through this MMABA should enable its graduates to bridge the fields of data analytics and business management; as professionals they should be equipped with strong skills to analyze data, upon which sound business decisions are underpinned.
Through this program, the participants will learn and be equipped with a comprehensive and systematic business mindset. Lectures will be enriched by real practitioners with real case studies from Indonesian and multi-national companies. The aim is to give the students the capability to transform data-based information into innovative and strategic business actions. With the nature of business learning being both academic and practical, the program participants will develop their sensitivity and responsiveness in the face of dynamic business environment. Included in the MMABA program are its three learning pillars, namely: the understanding of fundamental concepts in business management; the development of analytical skills, and; the ability to apply those two elements in business practices. At the end of the program, the students will demonstrate their sharp decision-making capability either by undertaking an improvement project, or by proposing a novel business solution/idea, based upon relevant data utilization and rigorous analyses.
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