You may have proud alumni but
are they engaged?
There’s no doubt alumni are
proud of where they studied. In the
latest Alumni Matters study, published by CarringtonCrisp and EFMD,
88% of the alumni respondents are proud to be associated with their school and
85% are positive towards their business school, but only 40% definitely or
mostly agree that they are engaged with their business school.
Leveraging positive sentiment
and turning it into valuable engagement is perhaps the hardest task for alumni
professionals. Just over eight out of
ten (84%) of alumni already indicate that their school keeps them informed
about alumni and school activities and news, so how to drive better
engagement? Communication is great, but
if it’s only one way, then it’s not much of a relationship.
The answer may lie in
improvements in two or three key areas identified by alumni in the study as
ways to improve the alumni experience.
More than anything else, alumni in the survey said they wanted to
network more and to do that they wanted it to be easier to connect with other
alumni. While the communication tools
might exist, alumni may be uncertain how to make the most of what is already
available or the systems available may be difficult to use compared with their
experiences on social media.
Although the COVID-19 pandemic
has produced many problems, for alumni wanting to network there may have been a
silver lining. In a separate study
recently, a business school Dean told CarringtonCrisp that before the pandemic
physical networking events might have attracted 250 alumni at their school, but
moving events online has seen attendances of nearly 1,000.
Alongside networking the
other key priority is alumni careers.
While there is strong interest in career services and mentoring support
from the alumni network, the most important aspect of career support is having
the right skills. Just over half (54%)
of those surveyed want more opportunities for further learning, reflecting
growing interest in lifelong learning with people upskilling and/or reskilling
throughout their careers. In the See the Future study published earlier this year, 83% of
current students agreed that they will have to learn new skills to advance
their career in the future.
Fewer than a third of alumni
respondents agree that their school informs them about relevant job
opportunities and 41% disagree. With
many facing redundancy as a result of the COVID-19 pandemic, if schools can
help their alumni find new jobs and careers this will strengthen the
relationship, benefitting both sides.
Overall, alumni have been
impressed with the actions their school has already taken to deal with issues
arising from the pandemic, with 43% agreeing that their school has enhanced its
reputation through the actions it has taken in recent weeks.
The Future of Lifelong and Executive Educations
January 2021, CarringtonCrisp will be launching an exciting new study titled,
'The Future of Lifelong and Executive Education'. Building on our previous project from three
years ago, 'Executive
Education Futures', the study will go beyond
traditional executive education and help schools better understand market
dynamics and the future of education and development for lifelong learning,
especially short-course non-degree programmes.
study will involve global research across business schools, employers and individual
learners to better understand how markets are changing and how business schools
can effectively embrace these markets to grow and sustain their offer.
more information about the scope of the project, the work plan for the project,
timetable and costs, drop us a line at firstname.lastname@example.org. Business schools that join in the next six weeks can input
into the detail of the study, ensuring it is as effective as possible for your