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2021-10-26

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Business schools need to adapt in the face of new entrants, new technology and employer demands_3
attached file : e Newsletter AAPBS_carringtoncrisp.docx

Business schools need to adapt in the face of new entrants, new technology and employer demands



More than three quarters (76%) of employers want more short and flexible programmes from business schools to meet their requirements for lifelong learning, reveals a new study, The Future of Lifelong and Executive Educationpublished jointly by CarringtonCrispand LinkedIn.

The study carried out amongst 530 global employers and over 2,500 individual employees paints a picture of major changes for business schools from changing employer and employee needs.

It found that just over three-quarters of employers (76%) think that the location of a learning provider will become less important as online provision becomes more sophisticated. Instead, brand will come to the fore with 81% of employers seek long-term relationships with learning providers and 62% of individuals stating that future learning should be with a provider with an international brand reputation.


¡°The growth in digital learning means learners are no longer limited to local, regional or domestic providers – they can choose to study globally. It means that business schools are competing in a much bigger market, and to attract students the quality of a school¡¯s brand assumes far greater importance.¡± comments Andrew Crisp, CarringtonCrisp, author of the study.

The study also shows business schools will have to think about new non-linear types of programmes:

¡¤       l  86% of employers are interested in short programs leading to a certificate with the option of credit for further study leading to a degree.

¡¤       l  79% would consider flexible approaches to taking a degree that does not involve full-time study.

¡¤       l  78% are open to short bursts of learning, delivered flexibly, and providing microcredentials.

While 66% of employers expect their organisation to return to working largely in the same way as before the pandemic, the vast majority (79%) anticipate that online learning will become the standard approach to developing people. 


¡°With only 35% of employers currently using business schools, there is a big opportunity for schools to grow their share of the global market. However, to do so business schools need to adapt quickly. They need to co-create, working with employers to build learning, to collaborate acrossdepartments, faculties and institutions, and find ways to deliver new learning and not wait for the bureaucracy to catchup,¡± concludes Andrew Crisp.

The report can be downloaded free of charge at: https://bit.ly/3uF3pIu


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