Technology Trumps Tradition in
Business Master’s degrees
Technology is transforming business Master’s degrees – the way
they are studied, the content studied and probably in many cases the jobs that
graduates go on to after their studies.
Masters study 2022, published by
CarringtonCrisp with EFMD, has found that more and more students want to study
a blended or fully online degree; 38% preferred such an approach this year,
more than double last year’s numbers.
Undoubtedly, growing online provision is opening Master’s degrees
to wider audiences. Older learners who
may not have previously considered a Master’s because they couldn’t afford to
give up a job to study on campus, couldn’t afford to travel to study or didn’t want
to leave a young family, are now part of the potential audience for a Master’s
Historically, Master’s in Management, Accounting and Finance have
been popular and while these degrees remain of interest to prospective
learners, the top choices in this year’s Tomorrow’s Masters study are dominated
by technology-related degrees. Four of the top seven choices are technology
related, including a generic IT-related degree, Artificial Intelligence,
E-commerce and Big data/business analytics.
Part of the popularity of these
subjects is the drive among employers to reskill and attract new staff with
skills to support digital transformation in their businesses. However, technology isn’t everything. Business Ethics, Creativity,
Entrepreneurship, Environmental Management and Healthcare Management are all
popular subjects among prospective learners.
Whether students are taking technology-related
degrees or other subjects, they are keen to have degree content that focuses on
wider issues across business and society.
For many students that means additional content in their degree covering
ethical leadership, responsible management, diversity and equality, and global